To a CEO Roundtable of 30 presidents and chairpersons of a cross-section of the Houston Area’s largest and most innovative corporations, Ilchi Lee shared his views on Brain Best Practices for Business, at the prestigious Brennan’s Restaurant, August 28, 2007.
Ilchi Lee began his lecture with the inspiring business story of Ju Yung Chung, the founder of South Korea’s Hyundai industrial empire and symbol of the country’s post-war economic revival. In the 1980s, Ilchi Lee had been Mr. Chung’s adviser in matters of physical, mental and spiritual health. Mr. Chung’s rise from poverty to great wealth mirrored South Korea’s economic transformation. While he had retired from managing the 170,000-employee Hyundai conglomerate, he retained considerable influence, until shortly before his death at 85. He earned his first wages as a rice delivery boy and his first business venture was a car repair company. Hard work, creativity and a capacity to never give up were the essence of his life. After the Second World War, he branched out into the construction business, gradually building the Hyundai Group into a conglomerate making everything from cars to mobile phones.
Next Ilchi Lee pointed how Mr. Chung, characteristic of most highly successful business leaders utilized their brains in positive, creative and bold ways. He described the value of his Brain Education System Training, or BEST 5, indicating its five steps. These steps consist of principles and methods concerning brain education—sensitizing, versatilizing, refreshing, integrating, and mastering. Each step is linked in a series that lead to profound new ways to think, feel, learn, grow, and interact with the world around us. He invited the CEOs to regard their brain as one of the key assets of their career and business success, creativity in business and their personal life.